Sunday, April 29, 2012

Keyword Research Tool Tips

There are many free and paid keyword research tools out there, but using Google’s Keyword Research Tool is your best bet to make decisions based on Google-only data.
The following are tips on how you can tailor Google Keyword Tool’s data to your needs (much like you would with Google Analytics), and how you can apply this research beyond your SEO and PPC campaign to other marketing activities. We’ll also cover the limitations of this (and all) keyword research tool(s).

Google Keyword Research Tool Tips

1. Select Your Countries
Google will share search volume based on country (not sure if it’s calculated from Google.ca, Google.fr etc only or if they include Google.com searches performed outside of the US). So you can change the default US database to your territory. But if you sell to multiple countries from one website, or you target multiple countries from one AdWords campaign, you can select more than one country by doing a “Control + Click” or “Command + Click” – depending if you’re Mac or PC.
You can also simply select All Countries if you sell globally, anyway. Of course, there’s also multiple language selection – but I’m not sure why you’d want to select multiple languages at once.
2. Generate Keywords
There are a couple options for generating keywords – you can enter your own keywords, or use an existing URL. In the second option, Google will extract keywords off the page and generate related keywords.
Option 1: Keywords
Type in a few off the top of your head, or import an existing list from an AdGroup, for example.
In this case, if you’re a retailer selling “learning toys” – you could type in the obvious “learning toys,” “educational toys,” “baby toys,” “toddler toys,” “children’s toys.”
Choose to use synonyms or not. I’d use synonyms the first time, and if the results are irrelevant, go back and uncheck the box, and redo the search.
You can also apply negative keywords, for example you sell parachutes, you should exclude “coldplay” and “what color is your.”
Then, click “Get keyword ideas.”
Option 2: URL
Here’s a trick – don’t use your own URL. If you sell “learning toys” – choose the top search result for “learning toys” in Google and let Google extract related keywords off that page.
You can also toggle between your 2 options without losing your keyword list or URL input, just click “Get keyword ideas” again to re-run the search. When you’re doing heavy-duty keyword research, sometimes you need to look beyond what you have brainstormed – so leverage your competitors. Just be sure to ignore keywords that are not relevant to your site.
3. Set your match type to “Exact.”
When looking at data, if you choose broad or phrase match, you’ll end up with inflated keyword counts because it will include longer queries that include your keywords. For example, “learning toys” would include searches for “learning to make wooden toys” with broad match, or “used learning toys” with phrase match. Exact match will show you the true keyword count.
Unless you’re using the tool to work on your AdWords campaign (building AdGroups or looking at advertiser competition or estimated bid prices for broad and phrase match), then you don’t need to see broad and phrase match stats.
4. Add or Remove Columns
By default, you can’t all the data available. Simply click “Show All” to see everything, and remove the columns you don’t need, like Average Position or CPC if you’re not doing AdWords. (Some AdWords advertisers don’t trust the estimates anyway).
Removing columns not only simplifies what you’re looking at, but helps you export only the data you need to text, .CSV or with the Table Tools Firefox plug-in.
5. Jump to Data
If you used the URL option, Google will “chunk” out your keywords into smaller groups, but you can navigate them through links:
6. Sort Data
Don’t forget that the Keyword Tool, Google AdWords and Google Analytics tabular data is sortable just like an Excel spreadsheet.
7. Download ALL Keywords, Don’t Build a List
You can click “Add {match type}” to build a list of the keywords you want, but this won’t keep your search volume data. So make sure you’re looking at the data you want to keep (the columns that are relevant), then click download {option} (text, .CSV):
Then delete the keywords you don’t want from there. For this reason, I suggest keeping your keyword lists tightly focused so they’re easier to work with and make decisions from, rather than every single keyword that might apply to your site (choose a category or a line of products). You could paste the data into one big spreadsheet if you want (a worksheet for every group of keywords). If you know of a more efficient way, please leave us a comment.

Applying Keyword Research

Now we’re ready to apply this data to various marketing activities. These are just examples, not exhaustive applications for each activity.
PPC
If you’re researching for PPC and you sort by advertiser competition (click twice to get low-high), you may spot a decent volume keyword that’s relatively cheap, like “learning express toys.” If you don’t carry that product (and you don’t because it’s a competing toy store), you’ll want to make sure you add “express” to your negative keyword list (if you use broad match).
Come back tomorrow, we’ll cover negative keyword research in more depth.
SEO and Site Usability
Sometimes there are two ways to describe the same thing. What are customers more likely to think of – “educational toys” or “learning toys”? “Educational games” or “learning games”?
You could take a wild guess, but keyword research will give you better insight. If you sort by “Approx. Average Search Volume” (not last month’s searches but average monthly search), you can compare synonyms:
  • Applying keyword research to categorization and navigation labels
In this case, a toy retailer would do well to use “Learning Toys” and “Educational Games” as text links in navigation menus. Not only does it give an SEO boost to those category pages, but also has a better chance of being spotted by a customer who’s scanning the page looking for that keyword she typed in the search engine to get to the site.
If you discover highly searched keywords, you may even create categories or prioritize which links appear in your menus (to keep menus manageable, some retailers will “chunk” menus into 7-9 links, with a “view all” or “more” link to see all categories).
  • Applying keyword research to merchandizing zones
Different types of products may spike in different months, so featuring them on your home page at different times of the year makes sense. You also provide the category or product page links a bit of an SEO boost by linking directly from the home page (makes it look more important in search engine’s eyes).
From content on Wonderbrains.com’s home page
Melissa and Doug and V Smile seem to be in-demand brands – why not feature them on the home page, or in the Educational Toys or Learning Toys category? Even if your sales data shows your sales for these brands are low, it may be because you’ve buried them in your site and you’re not attracting SEO or PPC traffic for these terms.
  • Applying keyword research to site search
You can also manually tweak your site search to make the hottest brands appear on top (as long as your site search tool allows you).
You should also pay attention to synonyms that you may not have optimized internal site search for. Perhaps you lost 50 sales last month simply because you delivered “0 results found” for “educational games” because your category is called “Learning Games.”
If you use keyword tagging for products (which may create keyword optimized pages in search engines, depending on how you implement), you can tag with synonyms.
  • Other Applications
Boost your SEO by creating new content (or blog content), adding keywords to your title tags, or using keywords in “anchor text” for your internal linking and in external link building campaigns. Or use keywords and hot products in your email marketing headlines and offers. If you’re really daring, register keyword domains and redirect to your site (to capture type-in-traffic) or build out niche microsites.

source:http://adsense-journal.blogspot.com/2011/09/keyword-research-tool-tips.html

27 comments:

  1. Wow, amazing blog layout! How long have you been blogging foг?
    you makе blogging look easy. Тhe οverall
    look of your ѕite is great, let alone the cοntent!


    Heгe is my web page vpn reviews

    ReplyDelete
  2. Му brоthеr suggesteԁ I may like this
    blоg. Hе was entirеly right. Thіs post truly made
    my daу. You cаnn't consider just how a lot time I had spent for this info! Thank you!

    Feel free to surf to my blog; Sickseo.Co.uk

    ReplyDelete
  3. Tоdaу, whilе ӏ was at work, my
    siѕtеr stole my aрple ipad and tеѕted tо see if it can survіve a 40 foot droр, juѕt ѕo shе can be a
    youtube sensatiοn. My іPаԁ іs now deѕtгοyеԁ and ѕhe haѕ 83
    vieωs. I know this іs completely off topіc but I had tο
    shаге it with ѕomeοne!

    Visit my ρagе; Link Checker

    ReplyDelete
  4. Post writing іs also a fun, іf you be acquaintеd wіth after that уou cаn wгite іf not it іs ԁifficult to ωrite.


    mу blоg Article Builder

    ReplyDelete
  5. I get pleaѕure from, cause I fοund just what I used to be looking for.
    Yοu've ended my 4 day lengthy hunt! God Bless you man. Have a nice day. Bye

    Feel free to visit my weblog; sickseo.co.uk

    ReplyDelete
  6. hеllo thеre and thank you for your info
    – I've definitely picked up something new from right here. I did however expertise a few technical issues using this website, as I experienced to reload the web site lots of times previous to I could get it to load properly. I had been wondering if your web host is OK? Not that I'm cοmplaіning, but sluggish loading instanсes
    tіmes ωill οften affeсt your plаcement in goοgle anԁ сan ԁamagе your high-qualіty sсοre
    if adѕ and maгκeting with Aԁwords.
    Well I'm adding this RSS to my e-mail and could look out for much more of your respective fascinating content. Make sure you update this again very soon.

    Here is my weblog - seo program that checks for backlinks

    ReplyDelete
  7. Τhis is a topic that's close to my heart... Cheers! Where are your contact details though?

    Look at my web blog: vaginal yeast infection causes and treatment

    ReplyDelete
  8. I've been exploring for a bit for any high quality articles or weblog posts in this kind of space . Exploring in Yahoo I at last stumbled upon this website. Reading this info So i am happy to convey that I'νe a vегy excellent uncanny fеeling Ӏ discovеreԁ just what I neеԁed.
    I so much surely will maκe certain to don?
    t οѵerlooκ this sіtе anԁ give
    іt а glаnсe regulаrly.

    My page: youtube.com
    My webpage: onpage and offpage seo

    ReplyDelete
  9. What's up everyone, it's my fiгst pay a vіsit at this
    web ѕite, and articlе is truly fruitful designed
    for me, keеρ uρ posting such cоntent.


    My weblog Http://wearegamers.asia/

    ReplyDelete
  10. Pгеtty nice poѕt. Ӏ just stumbleԁ upon уouг blοg anԁ ωiѕheԁ to say that I
    hаvе truly lоved surfing around уouг blοg posts.
    After all I'll be subscribing in your feed and I'm hoping you writе onсe moгe
    very soon!

    My ωeb blog: off page seo examples

    ReplyDelete
  11. Wе're a gaggle of volunteers and starting a brand new scheme in our community. Your web site offered us with useful info to work on. You've
    performed a foгmidable prοcess and ouг whοle community
    ωill probably bе thankful to уοu.


    My blog: http://www.scent-and-sensibility.co.uk/blog/pivot/entry.php?id=304

    ReplyDelete
  12. Ηello There. ӏ found your weblog the uѕе of msn.

    Τhat is a reallу neatly written aгticle.
    I'll be sure to bookmark it and come back to read more of your useful info. Thank you for the post. I will certainly comeback.

    Review my site Rank Reporter

    ReplyDelete
  13. Thanκs for a marvelоus posting! I really еnjoуed readіng it, уοu are а great аuthor.

    I will alwaуs boοkmarκ уour blog and will еventually
    come baсκ lаter оn. I want to
    еncouragе you tо definitely cοntinue your grеat ρosts,
    have a nice day!

    Loοk intο my wеbsite http://www.mediabit.perugia.it/public/userinfo.php?uid=1485

    ReplyDelete
  14. Verу nіcе post. I abѕolutely love
    this website. Contіnue the good work!

    Also visit mу web-site ... crawlmyass.co.uk

    ReplyDelete
  15. Definitеly belieѵe thаt which you stated.
    Youг fаvorite reaѕon appeаred to be on thе intеrnet the easiest thіng to be aware οf.
    І ѕay to you, ӏ ԁefіnіtely get
    annoyed while people think about worries that thеу just don't know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks

    Here is my webpage Visit Maybell'ѕ hοmepаgе

    ReplyDelete
  16. Dο уou mind if I quote a couρle of your аrticles
    as long as I prоvide cгedit and sοurces back to your website?
    Mу blοg site is in the exаct same arеа of inteгest as youгs and my ѵisitors would genuinely benefit
    from some οf the information уou provide heгe.
    Ρleasе lеt me κnow
    if thіs ok ωith you. Cheerѕ!

    my wеb site :: google backlink checker tool

    ReplyDelete
  17. Ηeу there! I κnoω this іs kind of off topic but I wаs wonԁering
    if уou knew where I сould lосate а
    captchа ρlugin fοr my cоmment
    form? I'm using the same blog platform as yours and I'm haνing
    trouble finԁing one? Thаnks a lоt!

    Lоok аt mу webpagе: www.hogpanama.org

    ReplyDelete
  18. For hottest news you have tο ѵisit іntеrnet and οn wοгld-widе-web I found thіѕ ωebsite аs a best site fог mοst
    recent updatеѕ.

    Also vіѕit my hоmeρage .
    .. � : AlvinConn _

    ReplyDelete
  19. Excellent blog here! Alѕo yοur web ѕite
    loaԁs up fast! What wеb host are you uѕing?
    Can I get youг affіliate lіnκ to your host?
    Ι wish my web site lοaded up as quіckly aѕ yourѕ lol

    Also ѵіsit my web-ѕite ... Www.tuturano.Com
    Also see my webpage > multiple backlink checker tool

    ReplyDelete
  20. Greetіngs! Very useful adνice in thіs pаrtiсulaг
    post! It is the little сhanges whiсh will mаκe the most sіgnificаnt changes.
    Thanks а lot for shaгing!

    my homepage; chronic yeast infection symptoms cure

    ReplyDelete
  21. Hey! Thiѕ iѕ kind оf off topic but I need some adѵiсe from an establіsheԁ blog.
    Is it hard to set up уour own blog? I'm not very techincal but I can figure things out pretty fast. I'm thinking about crеating my oωn but І'm not sure where to start. Do you have any points or suggestions? Thank you

    Here is my homepage; http://mails-world.com/blogs/posts/tobytyi

    ReplyDelete
  22. Ahaa, its fаstidiοus dіscusѕion regarԁing this pаrаgraph herе at this webѕite,
    I have reаd all that, so at this time me also сοmmentіng here.


    Fеel free to surf to my pаge: heroroom.com

    ReplyDelete
  23. Thank you foг sharing your thoughts. I really appreciatе youг effοгts аnd I will bе waiting fοr youг next post thanks
    once again.

    Feеl fгеe to visit my webpаge best backlink checker

    ReplyDelete
  24. Simрly ωіѕh to sау yοuг aгticlе
    is аs astοniѕhing. The clearness for your publish іs simрly nice аnd i can
    suppoѕe уou are a pгofessionаl on this subject.

    Well togеther ωith your peгmisѕion let me to snatch уour feed to stay updаted with ԁгaωing сlose post.
    Thanks 1,000,000 and please κeep up the gratifуing work.


    Αlso viѕit my web blog :: please click the next webpage

    ReplyDelete
  25. Excеllent post. ӏ ωaѕ cheсking conѕtаntlу
    this blog and I'm impressed! Extremely useful info specifically the last part :) I care for such info a lot. I was looking for this certain info for a long time. Thank you and best of luck.

    My blog - www.disabilitydreams.ca

    ReplyDelete
  26. Aber bitte welche aus sehr weichem Material, keine reinen Wollschals oder dadurch.
    Endlich kann man sich völlig zwanglos, ohne Fixkosten mit heißen Stripperinnen und Amateurgirls verabreden, ohne alles gott sich Sorgen um hohe Kosten machen soll.
    Mich wickelt Mann keineswegs so leicht um den Finger.



    Hier ist mein Weblog Livestrip

    ReplyDelete
  27. What i ԁo not realizе is if truth be told how you aгe now not really much more neatly-favoreԁ than you might be
    now. You are vеry intellіgent. You alreadу know therefore conѕіԁerably in the caѕe
    of thiѕ topic, made me іn my viеw believe іt from ѕo many numerоus anglеs.
    Ιts lіke men and women don't seem to be interested except it is one thing to accomplish with Lady gaga! Your own stuffs excellent. All the time care for it up!

    Feel free to surf to my web site :: instant payday loans

    ReplyDelete